Tuesday, April 6, 2010

Social Responsibility is fueling the Green and Energy Efficient market

The Green and Energy Efficient market continues to grow at an extremely rapid pace. This will not slow down but will continue for the next several decades. The main reason for this growth is the social accountability our generation is accepting. We acknowledge the realization there is a finite amount of fuel available on planet earth. Where the argument now lies is in regards to the current quantity and the length of time when it might be fully depleted. Our population is currently doubling every eighty years. In America, each household is utilizing 10% more energy in their households than they were five years ago. In the BRIC nations (Brazil, Russia, India and China) the demand is increasing at a greater rate. As technology increases and expands throughout other nations we will continue to utilize more energy than in previous years without major modifications.

Electricity is a product. It is not a source and must be created. The price of electricity will skyrocket over the next decade due to the increase in demand, the increase in population, the lack of supply and the enormous cost of constructing new plants to generate electricity, whether they are nuclear, hydro or wind.

The use and development of green and energy efficient products will continue to be assisted by the mandatory regulations being created by the Federal, State and local governments. The governments and utility companies will continue to entice the utilization through incentives and tax credits.

However, it is this social responsibility to conserve energy and develop green and energy efficient technology that will allow us to continue to enjoy the lives we have become accustomed to. It is this social responsibility that will push the regulations and incentives. It is this social responsibility that will be the driving force for new product creation which will eventually allow each building to create its own energy. It is this social responsibility that is fueling the Green and Energy Efficient market.